Smart Artz began as a small single operator business in the late nineties and has since grown to a successful 3 person partnership involving a direct team of 7 with an indirect interaction with major high quality suppliers across many service offerings.
Smart Artz mandates to provide comprehensive and complete marketing solutions for Small to Medium Enterprises (SME's) across the broadest range of services.
The Smart Artz ethos primarily starts with a clients corporate image and from here, Smart Artz works to provide for:
- Printing
- Stationary
- Uniforms
- Signage
- Promotional Products
- Web Solutions and consultative marketing advice.
Our clients elect to business with us because we provide the complete solution and we take from the clients the burden of organising and liasing with multiple suppliers.
Smart Artz ethos is centred around empowering our clients to become market leaders by representing themselves as such via apt and contemporary design and high quality production of marketing goods, for their various market segments.
Quoted from the book "Brand Failures" by Matt Haig are some interesting stories when good intention's fail. Reinforcing the common saying
" Your brand is not what you think it is, its what they think it is".
General Foods launched cartons Maxwell House ready-to-drink coffee in 1990. The cartons, which appeared in the refrigerated sections of supermarkets, declared the product represented ‘a convenient new way to enjoy the rich taste of Maxwell House Coffee.’ The packaging stated that the coffee was brewed with ‘crystal clear water’ and promised that the ‘fresh brewed flavour and aroma are locked in this exclusive foil-lined fresh-pack.’ The cartons also had a convenient screw-on plug to aid ease of use. The only trouble was the product couldn’t be microwaved in its original container. Therefore the key incentive to buy ready-to-drink coffee – convenience – was taken away. As no-one fancied drinking cold coffee, the product failed.
